The Collective is a way of getting bands and promoters together, working to a united aim and sharing resources. I asked Paul Mason, Bar Pure’s co-owner about the idea behind the Collective: “When Radio 1 came and said they wanted to put this three-day festival on, we realised that people were stuck out all over the place doing their own thing”. The ‘Little Party’ is also a chance for Bar Pure to promote the Sunderland Music Collective. This group aims to actively promote music in Sunderland. And with the backing of Radio 1’s OneMusic, renowned for promoting new music, it’s got every chance of success. There’s also around 20 DJs including Radio 1’s Huw Stephens, Mary Anne Hobbs and Annie Mac, as well as the best Sunderland have to offer - FUNK:TION, Ward 10. For a Little Party, it’s pretty big news for the local music scene.
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